We have rebranded, and we could not be more excited about it!

The Internet has given birth to a new era where businesses and individuals interact and transact globally. As a result, it is straightforward for people with similar needs or views to group online and create movements, regardless of their physical location.

For businesses, the online space presents an opportunity to reach new communities. However, it also brings challenges to capturing their attention amidst the noise created by individuals who share common interests.

Our Brand History

The Ladies Working Dog Group has been doing a fantastic job for the last six years of finding women with working dogs to help and support within our community, and as much as we have loved our branding, it didn’t make it clear who we want to help. We want to help ALL ladies with working dogs, regardless of their country or activity.

We looked at our branding and decided to rebrand the website, the clothing range and our social media content. The rebrand will help us attract more members and better support all ladies with working dogs.

Creating our online content has been like baking an ‘OK’ cake every day, but knowing it could be a great cake if you could add that touch of magic.


We know that we can add that touch of magic with our new look, and we hope that you all will love this fresh contemporary feel as much as we do!

We are thrilled to tell you that we have completed this exciting stage in our journey, and the rebranding is complete! We hope you like what you see. We are so excited about this rebrand because it does show exactly who we are and what we do.

Our logo has been refreshed, but more importantly, we’ve changed the message it sends – making it crystal clear who we’re here to help.

We have rebranded the Ladies Working Dog Group to reflect better our aim of supporting ALL ladies with working dogs, regardless of their country or activity. We want all ladies to feel welcome in our group, and we hope that our new branding will help us reach more women and provide them with the support they need.

Is it obvious enough?

We wanted a logo that would be different from other dog groups and one that reflects our dedication to helping women with working dogs. So the lady and dog training symbolises the female, but also an ode to our canine friends too! We hope you’ll love our new branding as much as we do, and we look forward to your feedback.

Our website, clothing range and social media content now reflect our dedication to helping women with working dogs. Our new logo is stylish and unique and sends a clear message about who we are and what we do. We hope you love it as much as we do!

Over the next week, you will see all community spaces updated; if after March the 1st you spot an old logo anywhere, please let us know!

Why did we rebrand?

Our first ever logo and brand was fabulous and we adored it, but something about it just didn’t show the world who we were.  So recently we tweaked it, but again we just still hadn’t captured who the LWDG are.

Rebranding the LWDG was a strategic decision to achieve specific objectives. These included:

– To refresh and update our image

– To target our audience with more image appropriate content

– To create a more professional and stylish look that would appeal to our audience

– To unify our branding across all platforms (website, clothing range, social media)

We want to help as many women as possible with working dogs, and we believe that this refreshed image will help us do just that! Our refreshed image is professional and stylish, and we hope that you will love it as much as we do!

Please give some constructive feedback about the rebranding. What did you like? What didn’t you like? Did anything confuse you? Do you have any ideas about how we could improve things? We would love to hear from you! 🙂

We need your thoughts – what do YOU think of our rebrand? Let us know in the comments below!

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